The Tracker Way

Back in the 1970s, when Bass Pro Shops® founder Johnny Morris fished professional bass tournaments, buying a fishing boat was a complicated process, because every component was priced and sold separately. He knew he could make things simpler. So in 1978, he created the industry’s first ready-to-fish boat package, complete with boat, motor and trailer, as well as accessories like an electronic fishfinder, trolling motor and batteries. And he offered it at a nationally published NO HAGGLE NO HASSLE® price, another unheard-of first. His goal? To deliver a full lineup of fishing boats of unmatched quality and value and build long-term trust with his customers. The original BASS TRACKER® fishing package was an instant hit and immediately became America’s favorite fishing boat. TRACKER® Boats has remained America’s best-selling brand by delivering the best fishing boat values through the best national dealer network. It’s the TRACKER® way.

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Products Manufactured

Tracker Boats	Sun Tracker	Regency	Nitro	Tahoe	Mako	Trailstar Trailers	Ascend
Aluminum Family Fishing Boats	Family Fishing and Fun Pontoon Boats	Luxury Pontoon Boats	Performance Fishing Boats	Family Runabouts and Deck Sport Boats	Offshore Saltwater Sport and Inshore Fishing Boats	Custom Designed Trailers	Recreational and Fishing Kayaks
Website	Website	Website	Website	Website	Website	Website	Website
Aluminum	Aluminum	Aluminum	Fiberglass	Fiberglass	Fiberglass	Steel	High Density Polyethylene
Modified V	Signature Pontoons	Regency Pontoons	Z Series Bass	Ski & Fish	Offshore	Custom	Sit on Top
Deep V			Z Series Sport	Runabout	Inshore		Sit In
Grizzly Welded Jon			Multi Species	Deck
Topper Riveted Jon

Manufacturing Plant Locations

Lebanon, Missouri	Clinton, Missouri	Miami, Oklahoma	Ozark, Missouri
Tracker Boats	Nitro	Mako	Trailstar Trailers
Sun Tracker	Tahoe	Tahoe
Regency
Ascend

Mission Statement

Committed people creating great boating experiences. We will provide the finest boating experience in the world, taking our customers safely to fishing and boating destinations where memories are made. We the people of Tracker Marine Group, are the foundation for its success. We accept the responsibility to conserve our natural resources. Together with our suppliers and dealers, we will deliver superior quality products and responsive service to delight our customers.